1) Google Analytics
Google Analytics is one of the top free SEO tool provided by
google. As the name say you can keep a track on the visitors flow on
your website and there activity on your website. You can easily find out
how much time does the visitor stays on your website and which all
pages do they surf more. So in short you can get the bounce rate detail
of your website. It also gives you details about which website they are
visiting after coming on your site. You can even keep a track of live
visitors and there behaviour on ur site .
This is a must have tool for everyone who is into web development,digital marketing and seo.
2) Google Webmaster
SEO is the core part of any online business. It is very important
to do SEO if you want to drive quality traffic to your blog/website.
Google Webmaster Tool helps in indexing your pages to google search
engine by xml site map. It will quickly give report of crawling and
indexing your website. Webmaster tool will help you in identifying if
there are some error or problem faced in the url of your website. It
shows the search results and queries on google about your blog/website
in details. It also gives details about the number of backlinks your
website has.
3) Google Adword Keyword Tool
This is very important tool for SEO. It gives the list of keywords
preferable by your content on website. This keywords are the ones which
are constantly searched by visitors and users on internet. It also
gives a report on the number of hits your keyword has got.You can get
idea about how many user will visit your website with keywords used in
your content.If Adword tool is used along with Adsense then you can make
a decent fair amount of income.
4) Google Page Speed
It is very important for for any website to load quickly as no one
would like to surf on a slow website. If your website loads slowly the
forget about getting more number of visitors. Infact you can loose out
on your daily regular visitors. Google Page Speed Tool will give you a
detail idea about how your page is performing and how to improve your
page speed. Using Google Page Speed Tool is very simple and easy to
understand. You need to just enter the url of your website and in some
time it will display all the details about your website page speed and
where all improvement is needed .