If you have designed your site according to schema.org markup then
all major search engine will easily understand your website content. You
can completely validate your site by markup file. There are useful
schema.org markups that will help to identify your company logo, and
this markup can be used for specifying the logo image of your
organization or website.
If you don’t specify your logo image then in search engine result
page it won’t be visible. So for branding your site in search engine you
should validate your logo by schema.org markup for search result and
the knowledge graph.
After specifying your logo image search engine will identify the
location of your preferred logo. We can use the schema.org markup in 2
ways such as Microdata and ld+json. Both are validate for search engine.
Using Microdata for validating Organization Logo
<div itemscope itemtype=”http://schema.org/Organization”>
<a itemprop=”url” href=”http://www.Skyurdu.com/”>Home</a>
<img itemprop=”logo” src=”LOGO URL HERE” />
</div>
Customization
- Replace http://www.Skyurdu.com/ with your organization homepage URL.
- Replace LOGO URL HERE with your logo image URL.
Using ld+json for validating Organization Logo
Microdata for validating Organization Logo widely used but recently
Google’s recommendation to use ld+json for validation. So you can use
following markup for your Logo validation in search engine.
<script type=’application/ld+json’>
{
“@context”: “http://schema.org”,
“@type”: “Organization”,
“url”: “http://www.Skyurdu.com”,
“logo”: ” LOGO URL HERE”
}
</script>
Customization
- Replace http://www.Skyurdu.com/ with your organization homepage URL.
- Replace LOGO URL HERE with your logo image URL.
This Schema Markup is not only for organization logo but we can use
it for our personal Blog and websites. But for this you must have a logo
on your Blog.
For example purpose you can see the below image. Here showing the Microsoft’s logo on Google search engine.
How To validate Blog logo by Schema Markup in Google Blogger?
This trick I am using right now but it will take effect after certain
period of time. Because I just added the schema.org markup few days ago
and I am using
ld+json. However I think a Blog site
should be more popular to display the logo image in search engine result
page. For validating your Blog logo on search engine please follow the
below procedure.
Step 1 Go to
https://www.blogger.com and Sign in to your account
Step 2 From
Blogger Dashboard click on
->Template ->Edit HTML
Step 3 And locate the
<head> section in your Blogger template
Step 4 Finally copy following line of markup and paste it before/above
</head>
<script type=’application/ld+json’>
{
“@context”: “http://schema.org”,
“@type”: “Organization”,
“url”: “http://www.Skyurdu.com”,
“logo”: ” LOGO URL HERE”
}
</script>
Customization
- Replace http://www.Skyurdu.com/ with your organization homepage URL.
- Replace LOGO URL HERE with your logo image URL.
Step 5 Now simply hit the
Save button.
Validating your Schema Markup file
However after adding the Schema Markup don’t think you have done
everything because there maybe any mistake done by you. So for fore sure
you must validate your markup on Google structured data testing tools.
Step 1 Visit
https://developers.google.com/structured-data/testing-tool/
Step 2 Now click on box from left panel where written
Input your source code
Step 3 Now Paste your markup file. And click on red color
VALIDATE button.
If your markup data is right then it will show result on the right
box with green signal. So you are confirmed that your Schema Markup is
valid and it will work on search engine.
If your site has indexed in
Google Search Console then you can also check your Markup data under
Search Appearance -> Structured Data.
I hope you can brand your Blog or organization logo in search engine
result page. For any further help feel free to leave a comment below.