blog traffic is not as easy as it appears. It is in-fact harder to get blog
traffic than it is to get regular website traffic. So, your question may be how
come some blogs have very, very high traffic numbers. The answer to this is
because blogs have a far higher user-return rate. The bulk of a blog’s traffic
is made up of repeat viewers. Is this a bad thing? Actually, no it is not.
Having repeat viewers is probably one of the strongest marketing forces on the
web. Repeat viewers are more valuable than a hundred affiliate ads, and are
like money in the bank if you are trying to make your blog more popular. That
may explain why the number one traffic source on this list, is one that
encourages repeat readership.
The
list below is in order of importance. Point number one is the thing that is
going to drive the most page hits to your blog in the long run, even though it
is going to be from some of the same people.
1 -
RSS Feeds
These
are magical little devices for getting repeat traffic, and yet not everybody
knows how to use them. If you have a blog then the first thing you need to do
is get an RSS feed, keep it updated, and explain to your users how it works.
A lot
of people do not know, and therefore will not sign up to your RSS feed. It is
your job to explain to them what an RSS feed does, and then encourage them to
use it. If you manage to get people to sign up to your RSS feed, then you can
be sure that most of them will return to your blog at least one more time.
2 -
Google
This
is a great place to get new traffic because it is free; it is used by billions
of people across the globe. And, it is probably going to index and rank your
blog anyway. So, you do not even have to put in a massive amount of effort. All
you need to do is sit back and let it do the work for you. The thing is that it
will be a lot more productive if you make your blog and blog posts more search
engine friendly. That way you will be more likely to get more traffic to your
blog.
3 -
Facebook
It is
not the big marketing platform that the web gurus would like you to believe.
But, it is capable of drawing a few people from the site and onto your blog. A
simple but effective method is to give a small taste of your blog post, with
the blog post excerpt ending on an interesting point. The reader may then feel
curious enough to have a look at your blog post to see what is what.
4 -
Twitter
This
is the world’s second biggest social media site, even though it has less than
25% of the visitors than Facebook does. Nevertheless, it is a good place to
pick up new traffic by enticing people with questions and the inference that
the answer to the question lies at the end of the link you have posted. This
may peak the curiosity of enough people to inspire them to visit your blog.
5 -
Links for direct traffic
A
link on another domain has the potential to drive traffic to your website or
blog. The link is installed pointing at your blog, and it may have a positive effect
on the search engine friendliness of your blog. This will mean that you get
more traffic from the search engines. However, a link will also send you direct
traffic. It will send traffic from other domains to yours, as people will click
the link out of curiosity. This traffic will then add to your traffic numbers,
and may create repeat traffic.
It is
entirely possible that the traffic you receive will continue to visit your
blog, if the traffic originates from related website. If this is the case then
the traffic you receive will be targeted and so will be more likely to read
your blog posts and stick around.
